(608) 643-0400

About Us

Simple Contracting. Simply Great Results.

How Badgerland Was Born

Owner AJ Stoffels spent his early years working all across the U.S. building roofs. But in 2009 things began to change. He saw common gaps between what customers were saying they wanted, and what roofing companies were delivering on a national scale. He decided then and there to be a force for positive change. Badgerland Exteriors was created in Sauk City, and has been serving customers faithfully for over a decade.

Core Values to Live By

At Badgerland, we don’t just list our values for show. We demonstrate them through our actions, each and every day. We believe that treating others with respect and delivering outstanding results is the bare minimum, and around here? We like to go above and beyond. Want to know what to expect when you hire us? Here’s what we focus on.

A modern, two-story house with beige siding, dark roof, and a two-car garage. The front porch features hanging flower baskets. The yard is landscaped with shrubs and a well-maintained lawn. The sky is overcast.

Integrity

We're up front and sell products that were confident in and would install on our own homes. We say what we do, and do what we say.

Four men stand together on a golf course near a Badgerland Solar tent with promotional materials. Trees and buildings are visible in the background.

Always Growing

Our main drive in business is to constantly improve to better serve our clients.

Two men shaking hands outdoors on a grassy lawn. One wears a black cap, shirt, and shorts, while the other wears glasses, a blue shirt, and gray shorts. They stand in front of a suburban house with a tree in the background.

Working Together

Teamwork in our company is crucial for us to maintain a satisfied client base.

A tourist sign in a landscaped area welcomes visitors to Wisconsin. It features a wooden map of the state with the words "Wisconsin Welcomes You," highlighting industry, agriculture, and recreation. A stone base and greenery surround the sign.

Loyalty

Our loyalty to our customers and community are a cornerstone to our success.

Two people stand outside a house with a beige exterior and a sloped, shingle roof. They face the house, framed by trees and shrubs, under a clear sky. Both are wearing casual outfits with shorts and dark shirts.

We Work Hard

Consistency in our day to day operations are a must for us to survive. Strong work ethic will set us apart from our competitors.

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Why Choose Us?

Homeowners across America have similar complaints when it comes to working with roofing contractors: poor communication, unfair pricing, and shoddy results that don’t last. We do things differently by taking the roof replacement process from stressful to peaceful. You can count on us to do exactly what we promise to do, whether that be showing up promptly or sticking to our upfront estimate.

Meet the Team

A bearded man with short hair stands against a black background, arms crossed, wearing a black polo shirt with

AJ

Owner
A bearded man with short hair stands against a black background, arms crossed, wearing a black polo shirt with

AJ

Owner

Hometown: Sauk Prairie
Part of the Team Since: 2010
One word you’d use to describe Badgerland Exteriors & Solar: Evolving

Favorite Wisconsin Sports Team: Badger Volleyball
Favorite Local Restaurant: ILIKE Sushi and K-Peppers

First Job: Working on a family farm
Go-To Coffee Order: Vanilla Latte
Best concert you’ve been to: Caamp at Red Rocks

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Jeremy

General Manager
A man with a beard and short hair stands against a dark background, smiling with his arms crossed. He is wearing a black zip-up shirt with the

Jeremy

General Manager

Hometown: Sauk Prairie
Part of the Team Since: 2010
One word you’d use to describe Badgerland Exteriors & Solar: Educational

Favorite Wisconsin Activity: Hunting 
Favorite Local Restaurant: Tornado Steak House

First Job: Farmer’s Hand
Dream Vacation Destination: Bora Bora
Best concert you’ve been to: Eric Church

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Lindsay

Controller
A woman with straight brown hair and a friendly smile stands with arms crossed, wearing a black zip-up shirt with the Baggerland Exteriors logo, against a plain black background.

Lindsay

Controller

Hometown: Madison, WI
Part of the Team Since: 2024
One word you’d use to describe Badgerland Exteriors & Solar: Authentic

Favorite Wisconsin activity: Grilling out with family & friends in the summer
Favorite Local Restaurant: Tempest

First Job: Golf Galaxy
Dream Vacation Destination: Thailand
Best concert you’ve been to: Beyonce – The Mrs. Carter Show at Soldier Field

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Steph

Brand Manager
A woman with straight blond hair smiles, standing with arms crossed. She wears a black zip-up pullover with the logo and text

Steph

Brand Manager

Hometown: Menomonee Falls, WI
Part of the Team Since: 2018
One word you’d use to describe Badgerland Exteriors & Solar: Educators

Favorite place in Wisconsin: Memorial Union Terrace
Favorite Wisconsin activity: Kayaking in the Apostle Islands
Favorite Wisconsin sports team: Wisconsin Badger & LOVB Madison Volleyball

Comfort Show: Parks & Rec
Best concert you’ve been to: Caamp at Red Rocks in Colorado

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Tyler

Sales Manager
A man with short dark hair smiles at the camera, wearing a black zip-up jacket with an embroidered logo reading

Tyler

Sales Manager

Hometown: Fontana, WI
Part of the Team Since: 2025
One word you’d use to describe Badgerland Exteriors & Solar: Family

Favorite Wisconsin activity: Golf!
Favorite Wisconsin sports team: Wisconsin Badgers Basketball
Favorite Local Restaurant: Nattspil

First Job: Ticket Sales for the Madison Mallards
Best concert you’ve been to: Billy Joel at Wrigley Field

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Joe B.

Production Manager
A man with short hair and a trimmed beard smiles at the camera, wearing a black zip-up shirt with the

Joe B.

Production Manager

Hometown: Milwaukee, WI
Part of the Team Since: 2026
One word you’d use to describe Badgerland Exteriors & Solar: Unified

Favorite place in Wisconsin: Spring Green
Favorite Wisconsin activity: Pickleball
Favorite Local Restaurant: Dorf Haus Supper Club

First Job: Harvester at a local strawberry patch
Comfort Movie: Star Wars

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Bonnie

Office Administrator
A smiling woman with blonde hair and glasses stands with her arms crossed, wearing a black zip-up shirt with the Baggerland Interiors logo on the chest, in front of a plain dark background.

Bonnie

Office Administrator

Hometown: DeKalb, IL
Part of the Team Since: 2025
One word you’d use to describe Badgerland Exteriors & Solar: Reliable

Favorite place in Wisconsin: Our Brown Swiss dairy farm. Love those moo moos!
Favorite Local Restaurant: The Shop – Their Friday night fish fry is the best!

First Job: Detassling corn
Dream Vacation Destination: Switzerland
Best concert you’ve been to: My first concert: John “Cougar” Mellencamp

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Kat

Sales | Condo & Property Management Specialist
A woman with long dark hair, wearing a black zip-up shirt with the

Kat

Sales | Condo & Property Management Specialist

Hometown: Poynette, WI
Part of the Team Since: 2025
One word you’d use to describe Badgerland Exteriors & Solar: Communicative

Favorite Wisconsin Sports Team: Milwaukee Bucks
Favorite Local Restaurant: Gloria’s

First Job: Babysitting
Comfort TV Show: Virgin River
Dream Vacation Destination: Turks & Caicos

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Aaron

Sales
A man with short light brown hair stands confidently with arms crossed, wearing a black zip-up jacket with

Aaron

Sales

Hometown: Green Lake, WI
Part of the Team Since: 2021
One word you’d use to describe Badgerland Exteriors & Solar: Educational

Favorite place in Wisconsin: Any golf course
Favorite Local Restaurant: Tempest

First Job: Cart boy at a golf course
Comfort TV Show: Bluey
Best concert you’ve been to: Dave Matthews in Alpine Valley

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Brent

Sales
A man with short brown hair and a beard smiles while wearing a black quarter-zip pullover with the

Brent

Sales

Hometown: Brisbane, Australia
Part of the Team Since: 2026
One word you’d use to describe Badgerland Exteriors & Solar: Efficient

Favorite place in Wisconsin: Door County
Favorite Wisconsin activities: Hunting & Fishing
Favorite Local Restaurant: Tornado Steakhouse or Red Sushi

First Job: Window maker/fitter for boats
Best concert you’ve been to: Bonnaroo 2012

A smiling man with short blond hair wears a black polo shirt with a

Derek

Sales
A smiling man with short blond hair wears a black polo shirt with a

Derek

Sales

Hometown: Verona, WI
Part of the Team Since: 2025
One word you’d use to describe Badgerland Exteriors & Solar: Family

Favorite place in Wisconsin: Minocqua
Favorite Local Restaurant: Tornado Steakhouse

First Job: Insurance Agent
Comfort TV Show: Entourage
Dream Vacation Destination: Greece or Hawaii

adam team member

Adam

Senior Project Manager

adam team member

Adam

Senior Project Manager

ashton team member

Ashton

Project Manager
ashton team member

Ashton

Project Manager

Hometown: Poynette, WI
Part of the Team Since: 2026

One word you’d use to describe Badgerland Exteriors & Solar: Collaborative
Favorite place in Wisconsin: Lambeau Field
Favorite Local Restaurant: The Vintage

First Job: Car detailer
Comfort TV Show: The Office
Dream Vacation Destination: Tokyo, Japan

A man with short hair smiles while standing with arms crossed, wearing a dark sweatshirt with a

Steve

Project Manager

A man with short hair smiles while standing with arms crossed, wearing a dark sweatshirt with a

Steve

Project Manager

A man with a beard and mustache, wearing a black cap and black sweatshirt with a white logo, stands smiling with his hands in his pockets against a plain black background.

Joe F.

Project Manager

A man with a beard and mustache, wearing a black cap and black sweatshirt with a white logo, stands smiling with his hands in his pockets against a plain black background.

Joe F.

Project Manager

A man with a beard wearing a black cap and black hoodie with a graphic of a raised fist stands against a dark background with his arms crossed, looking at the camera.

Rob

Production
A man with a beard wearing a black cap and black hoodie with a graphic of a raised fist stands against a dark background with his arms crossed, looking at the camera.

Rob

Production

Hometown: Prairie du Sac, WI
Part of the Team Since: 2017

Favorite place in Wisconsin: Ferry Bluff
Favorite Wisconsin activity: Boating
Favorite Wisconsin sports team: Wisconsin Badger Wrestling

Comfort Movie: Dazed and Confused
Dream Vacation Destination: an Alaskan Hunting Trip
Best concert you’ve been to: The Used

A middle-aged man with glasses and a beard stands against a dark background, wearing a navy blue hoodie with a

John

Production

A middle-aged man with glasses and a beard stands against a dark background, wearing a navy blue hoodie with a

John

Production

Check Us Out On Instagram!

I think this deserves a spot on our feed. 💀

Badgerland Exteriors & Solar wishes you all a happy and safe Halloween! 🎃

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Open post by badgerlandexteriors with ID 18131528368693323
I think this deserves a spot on our feed. 💀 Badgerland Exteriors & Solar wishes you all a happy and safe Halloween! 🎃

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We’re still in peak roofing season in Wisconsin, and we’re making the most of every day the weather allows.

Episode 3 of View From the Top, Momentum, follows our team through a busy stretch of storm-damage projects, inspections, and everything happening in between.

There’s plenty of roofing, a little hail education, and AJ eventually makes it through a 30-second ad. 😅

Our behind-the-scenes series is part educational, part entertaining, and a chance to get to know the people at Badgerland Exteriors & Solar.

Watch the trailer here, then head to YouTube for the full episode!

📸: @rhosbutter

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Open post by badgerlandexteriors with ID 18098539466107034
We’re still in peak roofing season in Wisconsin, and we’re making the most of every day the weather allows. Episode 3 of View From the Top, Momentum, follows our team through a busy stretch of storm-damage projects, inspections, and everything happening in between. There’s plenty of roofing, a little hail education, and AJ eventually makes it through a 30-second ad. 😅 Our behind-the-scenes series is part educational, part entertaining, and a chance to get to know the people at Badgerland Exteriors & Solar. Watch the trailer here, then head to YouTube for the full episode! 📸: @rhosbutter

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Dogs + golf + supporting a great cause? We’re in. 🐾⛳

Our crew joined @bruner.realty and @espnmadison for Putts for Pups at Blackhawk Country Club, benefiting the @dchsgiveshelter.

Bruner Realty has been a longtime property management partner of ours, so we were especially happy to support the event as a Labrador Level sponsor.

Between the dog lovers and golfers on our team, this one was a pretty easy sell. Thanks to everyone who made it such a fun day!

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Open post by badgerlandexteriors with ID 17950458615303851
Dogs + golf + supporting a great cause? We’re in. 🐾⛳ Our crew joined @bruner.realty and @espnmadison for Putts for Pups at Blackhawk Country Club, benefiting the @dchsgiveshelter. Bruner Realty has been a longtime property management partner of ours, so we were especially happy to support the event as a Labrador Level sponsor. Between the dog lovers and golfers on our team, this one was a pretty easy sell. Thanks to everyone who made it such a fun day!

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We did it! 🎉🥈

Badgerland Exteriors & Solar earned Silver in both Roofing and Solar in Madison Magazine’s Best of Madison 2026!

We’re incredibly proud of our team, and it means the world that so many people believe in and trust our work. Thank you to our customers, friends, family, and everyone in our community who took the time to vote for us!

And a big thank you to our entire Badgerland Exteriors & Solar team for the work that got us here. We’re pretty excited about this one!

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Open post by badgerlandexteriors with ID 18107104315913626
We did it! 🎉🥈 Badgerland Exteriors & Solar earned Silver in both Roofing and Solar in Madison Magazine’s Best of Madison 2026! We’re incredibly proud of our team, and it means the world that so many people believe in and trust our work. Thank you to our customers, friends, family, and everyone in our community who took the time to vote for us! And a big thank you to our entire Badgerland Exteriors & Solar team for the work that got us here. We’re pretty excited about this one!

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Heyooo. We placed for ROOFING AND SOLAR! 🥈

Thank you for all of your votes this year! Badgerland Exteriors & Solar placed with a silver award in both categories!

We are so appreciative of our friends, family, and customers for all of your support!

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Open post by badgerlandexteriors with ID 18129345749483916
Heyooo. We placed for ROOFING AND SOLAR! 🥈 Thank you for all of your votes this year! Badgerland Exteriors & Solar placed with a silver award in both categories! We are so appreciative of our friends, family, and customers for all of your support!

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🤝 meet the team 🤝

Meet Derek Murphy, one of our Sales Representatives at Badgerland Exteriors & Solar.

Derek joined our team in February 2025. Like quite a few people around here, baseball was the common thread that first connected him to Badgerland Exteriors & Solar. It’s a connection that runs pretty deep around here.

A few quick facts about Derek:

Hometown: Verona, WI
Part of the team since: February 2025
One word to describe Badgerland Exteriors & Solar: Family

Favorite place in Wisconsin: Minocqua
Favorite local restaurant: Tornado Room

First job: Allstate Insurance Agent
Dream vacation: Greece or Hawaii
Comfort show: Entourage

We’re happy to have Derek as part of the team. Stop by the comments and say hi!

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Open post by badgerlandexteriors with ID 18164946382477518
🤝 meet the team 🤝 Meet Derek Murphy, one of our Sales Representatives at Badgerland Exteriors & Solar. Derek joined our team in February 2025. Like quite a few people around here, baseball was the common thread that first connected him to Badgerland Exteriors & Solar. It’s a connection that runs pretty deep around here. A few quick facts about Derek: Hometown: Verona, WI
Part of the team since: February 2025
One word to describe Badgerland Exteriors & Solar: Family Favorite place in Wisconsin: Minocqua
Favorite local restaurant: Tornado Room First job: Allstate Insurance Agent
Dream vacation: Greece or Hawaii
Comfort show: Entourage We’re happy to have Derek as part of the team. Stop by the comments and say hi!

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